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Getting Video Content For Your Products

User generated video content is massively powerful in eCommerce, so a system for generating it is essential. This could be seen as the reserve of the “influencer” but in reality, well placed video content that can be served again and again as part of the marketing funnel is likely to be more powerful than a few “flash-in-the-pan” video posts from some micro-influencers.

So I’ve put together a list of platforms, websites and methods we can use to systematically get video content flowing.

I’ll also touch on using that video content. It’s not just Social Ads, Social Posts and product pages on your website that can benefit. With Amazon increasingly moving towards allowing the use of video in listings, this will soon be a competitive differentiator. So the ability to syndicate video to Amazon will be a key selling point for the platforms, websites and methods listed with that capability. Continue reading “Getting Video Content For Your Products”

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Managing Your Social Team’s Activity On Instagram

When you’re not the one directly managing your Brand’s Instagram account, but you’re ultimately responsible for the success of your organic social campaigns, activity reporting is essential for peace of mind. I’m not talking about the typical Analytics suites out there that measure your audience – I’m talking about measuring the actions YOUR account is taking.

This might sound a little autocratic, or like you’re spying – but that’s not the intention here. If you want to deliver outcomes, don’t measure the outcomes, measure the inputs that deliver those outcomes – are you doing “The Right Things, Right…” Continue reading “Managing Your Social Team’s Activity On Instagram”

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AMZ Coupon Server Setup Guide

The AMZ Coupon Server plugin helps deliver unique coupon codes to customers whilst capturing email addresses. A simple function, but setup and styling can be a little challenging, therefore it deserves a guide and the solutions we found useful.

The guide will cover styling the landing pages, ensuring the AMZ Coupon Server is sending emails from your WordPress site and a couple of other noteworthy items. Continue reading “AMZ Coupon Server Setup Guide”

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Redirecting Global Domains With HTTPS Properly

Redirects and HTTPS are a pretty dry subject. So I’ll keep it techie and brief. The definition of the problem comes from the desire to redirect global domains to a single version of the site. i.e. redirecting .com to .co.uk.

Although there’s a simple answer for the redirect of the HTTP version of the site (DNS records) the answer for redirecting the HTTPS reveals a couple of thoughts and implications. Continue reading “Redirecting Global Domains With HTTPS Properly”

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Technical Setup Steps For a New WordPress Website

The process of starting off a new website build can be relatively infrequent, and as a result, when you’re faced with trying to remember the technical setup steps for a new WordPress Website build you find yourself dredging the memory banks. So here’s the step by step on one of our installations including which standard plugins to install. Techie article, but a necessary checklist! Continue reading “Technical Setup Steps For a New WordPress Website”

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Tools for creating Landing Pages for Amazon Coupon Code Distribution

Distributing Amazon single use coupon codes to drive sales velocity either at launch or to maintain sales rank is a well established practice.

Utilising a landing page to capture some user data, like an email address, is also pretty standard practice.

There are a mixture of tools out there, some of them are hosted solutions which don’t provide the benefit of additional visitor traffic to your web domain.

Continue reading “Tools for creating Landing Pages for Amazon Coupon Code Distribution”

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Getting Hijackers off an Amazon Listing

Brand Registry from Amazon can provide a false sense of security. The thought that now you’re brand registered, you’re safe from unscrupulous scumbags jumping on your listing and “Selling” your products…

Greg Mercer laid out a bit of a strategy for getting the unscrupulous leaches off your listings, and we’ve had some recent experience in using these strategies. Here’s what we did and some templates. Continue reading “Getting Hijackers off an Amazon Listing”

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Creating Amazon 2-Step Storefront URL With 1 Product

There’s plenty of talk about 2-step URLs and as soon as a new one arrives, the old one’s go out of date. Some of the most popular tutorials only take you so far, leaving you with the question “How do I make it so only 1 Product displays on the page I’m sending the customer to?”

There are answers out there in various forms, but I’m pulling it together right here, right now… Continue reading “Creating Amazon 2-Step Storefront URL With 1 Product”

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How to check if Claim Codes have been used on an Amazon Promotion

It’s important to know when a claim code has or hasn’t been used when you’re trying to track a launch or giveaway campaign on Facebook or any other social media channel.

Jumpsend has a cool feature which shows you when the claim code was requested, and then also shows you if and when that code is used. From historical performance, it’s easy to see a 100% claim rate is unrealistic. For every 100 codes, performance can vary from 10-50% of those claim codes that are requested, not actually being used. Continue reading “How to check if Claim Codes have been used on an Amazon Promotion”