The Principle at the Centre of our Brand Innovation
Danny’s podcast explains some absolute golden nuggets when it comes to tracking and measuring effectiveness of your external sources of traffic.
The Amazon store functionality available to brand registered sellers is the key to unlocking this traffic measurement capability. Continue reading “Optimising & Measuring External Traffic on Amazon”
Marketing is attempting to increase the perceived value of the product in the customers eyes whilst increasing the number of eyes that value the product that see it… More eyes + High Perceived Value = Increased Traffic + Increased Conversions = More Sales Continue reading “Marketing Objectives of an Amazon FBA Business”
Getting refunds from Amazon as an Amazon Seller can be painful to say the least. Even if you figure out what reports you need and put together a process to handle their manipulation, you can be left feeling out of pocket. Is the reward worth the time you invested? Is this really something you want to spend your time managing and keeping up with? Talk about boring!
So here are your options. Depending on business size, you may choose a different approach. Fundamentally it’s about ROI and keeping Amazon honest. With margins always being squeezed these reimbursements are definitely contributing to your bottom line. Continue reading “Amazon Seller Refunds: Your Options for Recovering Profit”
Launching products on Amazon is a topic that will get debated over and over again. Fundamentally, there’s an algorithm, and that algorithm reacts to signals. People buying your product, even at a discount, is a signal. And hey, it’s not like “promotional launch offers” are a new concept to the retail industry as a whole! It’s practically standard operating procedure!
But, cut the debate for a second. The reason why so much debate goes on is primarily because people are in search of “The perfect solution” which basically costs no money or effort and gives you the best results. Yeah…. that sounds realistic. So instead, we focus on all the negatives, search for proof, debate back and forth about the ONE rationalisation that proves your own world view. This is 100% natural human behaviour.
I am a fan of discount launches (get that out of the way), however, I am not blind to the negative side effects that we’ve felt as a result of pursuing that strategy and that’s what this post is about. Continue reading “Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]”
As with all product launch or keyword ranking methods there are specific actions and steps that are required to achieve the end goal of an increase in rank. Beyond the technical steps, there are also the principles and nuances that move you from taking action, to taking action correctly and effectively.
This article provides the step by step actions required to setup a promotion and distribute single use coupon codes through AMZ Coupon Server, a WordPress Plugin for your very own website. Continue reading “How to set up an Amazon Promotion using AMZ Coupon Server”
Amazon OneLink is a method by which you can get your customers redirected to their local marketplace when they click on your affiliate link. That means their chance of converting has just massively increased.
This is seriously useful in making your website internationally relevant AND reap the affiliate rewards. However, there’s a problem… Continue reading “Amazon OneLink not working with WooCommerce”
Distributing Amazon single use coupon codes to drive sales velocity either at launch or to maintain sales rank is a well established practice.
Utilising a landing page to capture some user data, like an email address, is also pretty standard practice.
There are a mixture of tools out there, some of them are hosted solutions which don’t provide the benefit of additional visitor traffic to your web domain.
Continue reading “Tools for creating Landing Pages for Amazon Coupon Code Distribution”
Brand Registry from Amazon can provide a false sense of security. The thought that now you’re brand registered, you’re safe from unscrupulous scumbags jumping on your listing and “Selling” your products…
Greg Mercer laid out a bit of a strategy for getting the unscrupulous leaches off your listings, and we’ve had some recent experience in using these strategies. Here’s what we did and some templates. Continue reading “Getting Hijackers off an Amazon Listing”
There’s plenty of talk about 2-step URLs and as soon as a new one arrives, the old one’s go out of date. Some of the most popular tutorials only take you so far, leaving you with the question “How do I make it so only 1 Product displays on the page I’m sending the customer to?”
There are answers out there in various forms, but I’m pulling it together right here, right now… Continue reading “Creating Amazon 2-Step Storefront URL With 1 Product”
It’s important to know when a claim code has or hasn’t been used when you’re trying to track a launch or giveaway campaign on Facebook or any other social media channel.
Jumpsend has a cool feature which shows you when the claim code was requested, and then also shows you if and when that code is used. From historical performance, it’s easy to see a 100% claim rate is unrealistic. For every 100 codes, performance can vary from 10-50% of those claim codes that are requested, not actually being used. Continue reading “How to check if Claim Codes have been used on an Amazon Promotion”