IHR Innovation Group is focused on creating businesses that have the potential to generate revenue at a high rate of revenue per effort or revenue per input hour.
This could sound a lot like a generic aim – but it really isn’t. This doesn’t mean the generation of high levels of revenue alone, the measure of input effort is the key.
Here’s our first example of business models that deliver on this aim in this short series of articles.
The knowledge and support centric membership website
Developing a website and set of web assets which generate traffic alone doesn’t deliver IHR. Turning this into a membership offering can deliver IHR. Continue reading “Business Models for Real Infinite Hourly Rates – Pt 1: Membership Sites”
Launching products on Amazon.com has been largely about giveaways and Amazon-seller-centric “deal sites”, however, there’s a whole world of “deal site” traffic out there that isn’t on these sites.
The point was originally made on the Startup Bros Website in their article about 5 Dirty Hacks for Amazon Sellers. Here’s what they wrote:
“Promote your VPCs on third-party deals sites. This is a really sweet hack that can get you decent levels of traffic with very little effort. Simply search Google for “submit a deal” and you’ll get a list of 500,000+ websites that all want to showcase your deals. Submit your coupons to 10 of these sites per day (not all of them will take online coupons) and if your deal is eye-catching enough, you should start seeing some steady traffic flowing in.”
Continue reading “Using Deal Sites to Drive Traffic to Amazon Listings”
The purple cow is a book written by Seth Goden about the death of a mechanism to win business (advertising) and the birth of a new way to win at business (the Purple Cow concept)
Being remarkable – what does it mean?
A key takeaway revolves around the concept that a singular action from a business can be remarkable enough to “be remarked” or “make news” even if by word of mouth – yet the art and science of being a remarkable business takes much more. Continue reading “Purple Cow: The takeaways and insights”