Content outlines and ways to assess quality of content are critical if you’re going to get content that’s great AND produced in volume without huge amounts of editing.
The following is the result of a discussion on a FB thread that helped sum this up really well. Continue reading “How to create a content outline for successful content outsourcing”
Stock images can cost a bunch, but you can also find free stock images pretty readily. The story doesn’t end there though. There’s a responsibility for something called “attribution” and this is actually the more likely stumbling block you’ll come across online. Continue reading “Understanding Image Use Limitations: Stock Images, Royalty Free No Attribution Required”
Social Media Posting directly from WordPress isn’t magic, it’s systematic. But this whole subject makes me raise the question of “Why?” What exactly are you trying to achieve with the posting tools and automation you put in place?
I believe there are a few things that you could be trying to achieve. By looking at each, we should be able to find a match between problem and solution. Continue reading “Social Media Posting and WordPress Websites: Tools and Automation”
Ok, so you want to rank for a targeted keyword, but in reality you’ll end up ranking for more than the keyword you targeted. There’s therefore an opportunity.
Identifying the keywords that you rank for (even if it’s way down the ranking) allows you to put together a list of words that you can then emphasise, or weave into the post (if they’re not already there). This is an optimisation technique discussed by Dom at Human Proof Designs. Continue reading “Improving a Post That’s Already Ranking in Google”
I’ve pulled together a list of valuable and credible resources for training in the online marketing and eCommerce space in 2018. I’ve named names and linked directly to their sites, and where relevant I’ve signposted any stand out resources, free and paid training.
I will continue to add and update this article as more resources are identified, so watch out for updates! Continue reading “Marketing & eCommerce Experts & Training 2018”
Ultimate guides that are broken down into chapters are awesome. It’s like a book, but it’s online, so you know it’s about as up to date as it gets. Plus, when a website like DigitalMarketer.com are giving out ultimate guides on THEIR topic, it’s probably not a bad place to start.
This is especially a good place to start when you’re trying to provide a broad overview of digital marketing to someone who’s maybe been playing at it, new to it, or simply hasn’t previously had an education in the subject. Hey we’re all students of the science and art of digital marketing! Continue reading “The Ultimate Guide to Digital Marketing by Digital Marketer”
So content marketing has been around for a little while, and sayings like “Content is King” have become pretty commonplace without any real regard for the changing reasons behind that saying. Although true, an understanding of the multi-faceted purposes behind content marketing is key for anyone seeking to grow their online or offline business utilising this powerful strategy and it’s many tactics.
Continue reading “Content Marketing”