Ok, so you want to rank for a targeted keyword, but in reality you’ll end up ranking for more than the keyword you targeted. There’s therefore an opportunity.
Identifying the keywords that you rank for (even if it’s way down the ranking) allows you to put together a list of words that you can then emphasise, or weave into the post (if they’re not already there). This is an optimisation technique discussed by Dom at Human Proof Designs. Continue reading “Improving a Post That’s Already Ranking in Google”