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Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)

So the theory goes that with increased sales velocity on Amazon comes improved position on the page….And with improved position on the page comes increased sales velocity.

There’s definitely a cause-effect argument to be made in either direction. It’s likely this will be unique based on the market, and the page positions we’re talking about. i.e. bottom of page vs top of page positioning.

Regardless, promotions keep stock moving. Stock that moves builds momentum. Cost effective promotions however are key to being able to even consider this as a strategy, therefore here are a few ways we’re working with. Continue reading “Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)”

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How to Force SSL Certificate on all pages with Bluehost

Very technically biased article and it does what it says on the tin. Now be sure you actually have an SSL certificate allocated to the domain that you’re trying to force this on. That seems like a simple statement, but the implications are that your site becomes inaccessible by most browsers as it’s identified as a security risk.

So you’ve got an SSL certificate, your domain is appearing with “https://…” at the beginning of it, but you can still view pages in your web browser which don’t start with “https://…” instead they go straight into “www.” or the beginning of your domain name i.e. “ihrinnovationgroup.com”. This means you have an SSL certificate, but it’s not being used on all pages. Not what you had planned.

Continue reading “How to Force SSL Certificate on all pages with Bluehost”

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Things to know about when running a WordPress website

This isn’t another “essential plugin list” for WordPress websites. This is however a list of things you need to know about, and links to the resources, methods, and plugins that will deliver the results you’re after.

We think it’s always best practice to start out with the problem you’re trying to achieve, and then find an appropriate solution, or set of solutions. However, the way we’re continuously marketed and sold “stuff” for our wordpress websites means we most often start with solutions – not problems.

The problem about problems is that until you build up your knowledge about a subject, you don’t even know a problem exists! Or said another way, as said by Donald Rumsfeld… Continue reading “Things to know about when running a WordPress website”