The Principle at the Centre of our Brand Innovation
Danny’s podcast explains some absolute golden nuggets when it comes to tracking and measuring effectiveness of your external sources of traffic.
The Amazon store functionality available to brand registered sellers is the key to unlocking this traffic measurement capability. Continue reading “Optimising & Measuring External Traffic on Amazon”
As with all product launch or keyword ranking methods there are specific actions and steps that are required to achieve the end goal of an increase in rank. Beyond the technical steps, there are also the principles and nuances that move you from taking action, to taking action correctly and effectively.
This article provides the step by step actions required to setup a promotion and distribute single use coupon codes through AMZ Coupon Server, a WordPress Plugin for your very own website. Continue reading “How to set up an Amazon Promotion using AMZ Coupon Server”
I’ve pulled together a list of valuable and credible resources for training in the online marketing and eCommerce space in 2018. I’ve named names and linked directly to their sites, and where relevant I’ve signposted any stand out resources, free and paid training.
I will continue to add and update this article as more resources are identified, so watch out for updates! Continue reading “Marketing & eCommerce Experts & Training 2018”
It’s important to know when a claim code has or hasn’t been used when you’re trying to track a launch or giveaway campaign on Facebook or any other social media channel.
Jumpsend has a cool feature which shows you when the claim code was requested, and then also shows you if and when that code is used. From historical performance, it’s easy to see a 100% claim rate is unrealistic. For every 100 codes, performance can vary from 10-50% of those claim codes that are requested, not actually being used. Continue reading “How to check if Claim Codes have been used on an Amazon Promotion”
Ultimate guides that are broken down into chapters are awesome. It’s like a book, but it’s online, so you know it’s about as up to date as it gets. Plus, when a website like DigitalMarketer.com are giving out ultimate guides on THEIR topic, it’s probably not a bad place to start.
This is especially a good place to start when you’re trying to provide a broad overview of digital marketing to someone who’s maybe been playing at it, new to it, or simply hasn’t previously had an education in the subject. Hey we’re all students of the science and art of digital marketing! Continue reading “The Ultimate Guide to Digital Marketing by Digital Marketer”