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The Ultimate Guide to Digital Marketing by Digital Marketer

Ultimate guides that are broken down into chapters are awesome. It’s like a book, but it’s online, so you know it’s about as up to date as it gets. Plus, when a website like DigitalMarketer.com are giving out ultimate guides on THEIR topic, it’s probably not a bad place to start.

This is especially a good place to start when you’re trying to provide a broad overview of digital marketing to someone who’s maybe been playing at it, new to it, or simply hasn’t previously had an education in the subject. Hey we’re all students of the science and art of digital marketing! Continue reading “The Ultimate Guide to Digital Marketing by Digital Marketer”

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Setting up an Amazon Listing: Checklist

It can sound generic and boring, and the same advice gets spewed out all over the web on a weekly basis, so why write our own checklist?

There are multiple mechanics that go beyond the standard; write a title, write your bullet points as benefits, write your description, put your keywords in the back end. Of course you do those things, but there are some basic mechanics not to miss. Continue reading “Setting up an Amazon Listing: Checklist”

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Expanding to New Marketplaces With Amazon Brand Registry

Amazon Brand Registry 2.0 has represented a crackdown on those unscrupulous bottom feeders who frankly have no ethical boundaries. So I’m a fan of the idea that Amazon are taking responsibility for shoring up this experience. Hey, at the end of the day it was a risk to their business model, “Amazon” could have become synonymous for “fake crap”.

So don’t kid yourself if you have an Amazon seller account, they didn’t do it for you!

All that being said, there are some complexities that come with Brand Registry (this may well have been the case for 1.0) but recent experiences with 2.0 have prompted me to record the outcome (well actually we’re in the middle of it).

As a reminder those Brand Registry Benefits include:

  • Access to Enhanced Brand Content for Listings
  • Ability to Create an Amazon Storefront
  • Brand Protection (the Amazon sort)

Continue reading “Expanding to New Marketplaces With Amazon Brand Registry”

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Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)

So the theory goes that with increased sales velocity on Amazon comes improved position on the page….And with improved position on the page comes increased sales velocity.

There’s definitely a cause-effect argument to be made in either direction. It’s likely this will be unique based on the market, and the page positions we’re talking about. i.e. bottom of page vs top of page positioning.

Regardless, promotions keep stock moving. Stock that moves builds momentum. Cost effective promotions however are key to being able to even consider this as a strategy, therefore here are a few ways we’re working with. Continue reading “Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)”

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How to Force SSL Certificate on all pages with Bluehost

Very technically biased article and it does what it says on the tin. Now be sure you actually have an SSL certificate allocated to the domain that you’re trying to force this on. That seems like a simple statement, but the implications are that your site becomes inaccessible by most browsers as it’s identified as a security risk.

So you’ve got an SSL certificate, your domain is appearing with “https://…” at the beginning of it, but you can still view pages in your web browser which don’t start with “https://…” instead they go straight into “www.” or the beginning of your domain name i.e. “ihrinnovationgroup.com”. This means you have an SSL certificate, but it’s not being used on all pages. Not what you had planned.

Continue reading “How to Force SSL Certificate on all pages with Bluehost”

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Things to know about when running a WordPress website

This isn’t another “essential plugin list” for WordPress websites. This is however a list of things you need to know about, and links to the resources, methods, and plugins that will deliver the results you’re after.

We think it’s always best practice to start out with the problem you’re trying to achieve, and then find an appropriate solution, or set of solutions. However, the way we’re continuously marketed and sold “stuff” for our wordpress websites means we most often start with solutions – not problems.

The problem about problems is that until you build up your knowledge about a subject, you don’t even know a problem exists! Or said another way, as said by Donald Rumsfeld… Continue reading “Things to know about when running a WordPress website”

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Business Models for Real Infinite Hourly Rates – Pt 1: Membership Sites

IHR Innovation Group is focused on creating businesses that have the potential to generate revenue at a high rate of revenue per effort or revenue per input hour.

This could sound a lot like a generic aim – but it really isn’t. This doesn’t mean the generation of high levels of revenue alone, the measure of input effort is the key.

Here’s our first example of business models that deliver on this aim in this short series of articles.

The knowledge and support centric membership website

Developing a website and set of web assets which generate traffic alone doesn’t deliver IHR. Turning this into a membership offering can deliver IHR. Continue reading “Business Models for Real Infinite Hourly Rates – Pt 1: Membership Sites”

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Using Deal Sites to Drive Traffic to Amazon Listings

Launching products on Amazon.com has been largely about giveaways and Amazon-seller-centric “deal sites”, however, there’s a whole world of “deal site” traffic out there that isn’t on these sites.

The point was originally made on the Startup Bros Website in their article about 5 Dirty Hacks for Amazon Sellers. Here’s what they wrote:

“Promote your VPCs on third-party deals sites. This is a really sweet hack that can get you decent levels of traffic with very little effort. Simply search Google for “submit a deal” and you’ll get a list of 500,000+ websites that all want to showcase your deals. Submit your coupons to 10 of these sites per day (not all of them will take online coupons) and if your deal is eye-catching enough, you should start seeing some steady traffic flowing in.”

Continue reading “Using Deal Sites to Drive Traffic to Amazon Listings”

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Purple Cow: The takeaways and insights

The purple cow is a book written by Seth Goden about the death of a mechanism to win business (advertising) and the birth of a new way to win at business (the Purple Cow concept)

Being remarkable – what does it mean?

A key takeaway revolves around the concept that a singular action from a business can be remarkable enough to “be remarked” or “make news” even if by word of mouth – yet the art and science of being a remarkable business takes much more. Continue reading “Purple Cow: The takeaways and insights”

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Amazon Search Keyword Research

So you’ve tackled reverse ASIN, you’ve taken a look at Google Keyword Planner, maybe even splashed out on another keyword tool or subscribed to Helium 10. You’ve got a million keywords, some look completely irrelevant, some you haven’t got a clue on relevance, and you’ve got some indication of search volume. What the hell next?

Well, this is where we probably need to qualify what you’re actually trying to achieve with keyword research. Again, it might seem obvious, but maybe a little overlooked. Continue reading “Amazon Search Keyword Research”