The Principle at the Centre of our Brand Innovation
So we recently published an article on the membership site business model, providing insight into how this model can move you towards the “infinite hourly rate” (IHR).
Here’s the article if you missed it
We’ll be taking on the challenges in building a membership site one-by-one, and documenting the process along the way.
Right now we’re in the planning phase so that’s what will be covered off first. Continue reading “Case study: Steps to build a membership site from scratch”
Here’s a list of plugins to use for an Affiliate Marketing website. This list of plugins is probably applicable to a whole host of website types, but there will be a few that are specific to affiliate sites, and specifically Amazon Affiliate sites.
I’ll also explain what the purpose of that specific plugin is within the context of building, running and maintaining the site. It’s always good to know why the hell you’ve actually got a plugin on your site!
Bonus addition: Step by Step setup guide with all resources required to setup an Amazon Affiliate Site provided at the end of the article! Continue reading “List of Plugins for an Affiliate Website and What Functions They Serve”
Ok, so you want to rank for a targeted keyword, but in reality you’ll end up ranking for more than the keyword you targeted. There’s therefore an opportunity.
Identifying the keywords that you rank for (even if it’s way down the ranking) allows you to put together a list of words that you can then emphasise, or weave into the post (if they’re not already there). This is an optimisation technique discussed by Dom at Human Proof Designs. Continue reading “Improving a Post That’s Already Ranking in Google”
Kinsta wrote an awesome article covering every angle of image optimisation relating specifically to maximising the speed of WordPress Sites. Below is a key outline summary with the takeaways. Continue reading “Optimising Images for WordPress Websites”
Different from subscribe popups, call to action popups are all about redirection.
Funnily enough, many email subscribe popups don’t offer this decreased functionality. So here’s our selection of plugins for call to action popup. Continue reading “Call To Action Popups For WordPress”
WPMU DEV appear to have a lot of things covered in their free plugin offering.
Even without their membership there’s a lot of value to be gained, but it also makes considering their membership worthwhile.
This blog article from WPMU DEV does a neat job of explaining how their range of plugins fit into your plugin-mix Continue reading “WPMU DEV and their free suite of plugins”
I’ve pulled together a list of valuable and credible resources for training in the online marketing and eCommerce space in 2018. I’ve named names and linked directly to their sites, and where relevant I’ve signposted any stand out resources, free and paid training.
I will continue to add and update this article as more resources are identified, so watch out for updates! Continue reading “Marketing & eCommerce Experts & Training 2018”
Redirects and HTTPS are a pretty dry subject. So I’ll keep it techie and brief. The definition of the problem comes from the desire to redirect global domains to a single version of the site. i.e. redirecting .com to .co.uk.
Although there’s a simple answer for the redirect of the HTTP version of the site (DNS records) the answer for redirecting the HTTPS reveals a couple of thoughts and implications. Continue reading “Redirecting Global Domains With HTTPS Properly”
The process of starting off a new website build can be relatively infrequent, and as a result, when you’re faced with trying to remember the technical setup steps for a new WordPress Website build you find yourself dredging the memory banks. So here’s the step by step on one of our installations including which standard plugins to install. Techie article, but a necessary checklist! Continue reading “Technical Setup Steps For a New WordPress Website”
There’s plenty of talk about 2-step URLs and as soon as a new one arrives, the old one’s go out of date. Some of the most popular tutorials only take you so far, leaving you with the question “How do I make it so only 1 Product displays on the page I’m sending the customer to?”
There are answers out there in various forms, but I’m pulling it together right here, right now… Continue reading “Creating Amazon 2-Step Storefront URL With 1 Product”