The Principle at the Centre of our Brand Innovation
It can sound generic and boring, and the same advice gets spewed out all over the web on a weekly basis, so why write our own checklist?
There are multiple mechanics that go beyond the standard; write a title, write your bullet points as benefits, write your description, put your keywords in the back end. Of course you do those things, but there are some basic mechanics not to miss. Continue reading “Setting up an Amazon Listing: Checklist”
Very technically biased article and it does what it says on the tin. Now be sure you actually have an SSL certificate allocated to the domain that you’re trying to force this on. That seems like a simple statement, but the implications are that your site becomes inaccessible by most browsers as it’s identified as a security risk.
So you’ve got an SSL certificate, your domain is appearing with “https://…” at the beginning of it, but you can still view pages in your web browser which don’t start with “https://…” instead they go straight into “www.” or the beginning of your domain name i.e. “ihrinnovationgroup.com”. This means you have an SSL certificate, but it’s not being used on all pages. Not what you had planned.
Continue reading “How to Force SSL Certificate on all pages with Bluehost”
This isn’t another “essential plugin list” for WordPress websites. This is however a list of things you need to know about, and links to the resources, methods, and plugins that will deliver the results you’re after.
We think it’s always best practice to start out with the problem you’re trying to achieve, and then find an appropriate solution, or set of solutions. However, the way we’re continuously marketed and sold “stuff” for our wordpress websites means we most often start with solutions – not problems.
The problem about problems is that until you build up your knowledge about a subject, you don’t even know a problem exists! Or said another way, as said by Donald Rumsfeld… Continue reading “Things to know about when running a WordPress website”
Launching products on Amazon.com has been largely about giveaways and Amazon-seller-centric “deal sites”, however, there’s a whole world of “deal site” traffic out there that isn’t on these sites.
The point was originally made on the Startup Bros Website in their article about 5 Dirty Hacks for Amazon Sellers. Here’s what they wrote:
“Promote your VPCs on third-party deals sites. This is a really sweet hack that can get you decent levels of traffic with very little effort. Simply search Google for “submit a deal” and you’ll get a list of 500,000+ websites that all want to showcase your deals. Submit your coupons to 10 of these sites per day (not all of them will take online coupons) and if your deal is eye-catching enough, you should start seeing some steady traffic flowing in.”
Continue reading “Using Deal Sites to Drive Traffic to Amazon Listings”
So you’ve tackled reverse ASIN, you’ve taken a look at Google Keyword Planner, maybe even splashed out on another keyword tool or subscribed to Helium 10. You’ve got a million keywords, some look completely irrelevant, some you haven’t got a clue on relevance, and you’ve got some indication of search volume. What the hell next?
Well, this is where we probably need to qualify what you’re actually trying to achieve with keyword research. Again, it might seem obvious, but maybe a little overlooked. Continue reading “Amazon Search Keyword Research”