The Principle at the Centre of our Brand Innovation
Social Media Posting directly from WordPress isn’t magic, it’s systematic. But this whole subject makes me raise the question of “Why?” What exactly are you trying to achieve with the posting tools and automation you put in place?
I believe there are a few things that you could be trying to achieve. By looking at each, we should be able to find a match between problem and solution. Continue reading “Social Media Posting and WordPress Websites: Tools and Automation”
Ok, so you want to rank for a targeted keyword, but in reality you’ll end up ranking for more than the keyword you targeted. There’s therefore an opportunity.
Identifying the keywords that you rank for (even if it’s way down the ranking) allows you to put together a list of words that you can then emphasise, or weave into the post (if they’re not already there). This is an optimisation technique discussed by Dom at Human Proof Designs. Continue reading “Improving a Post That’s Already Ranking in Google”
I’ve pulled together a list of valuable and credible resources for training in the online marketing and eCommerce space in 2018. I’ve named names and linked directly to their sites, and where relevant I’ve signposted any stand out resources, free and paid training.
I will continue to add and update this article as more resources are identified, so watch out for updates! Continue reading “Marketing & eCommerce Experts & Training 2018”
When you’re not the one directly managing your Brand’s Instagram account, but you’re ultimately responsible for the success of your organic social campaigns, activity reporting is essential for peace of mind. I’m not talking about the typical Analytics suites out there that measure your audience – I’m talking about measuring the actions YOUR account is taking.
This might sound a little autocratic, or like you’re spying – but that’s not the intention here. If you want to deliver outcomes, don’t measure the outcomes, measure the inputs that deliver those outcomes – are you doing “The Right Things, Right…” Continue reading “Managing Your Social Team’s Activity On Instagram”
Ultimate guides that are broken down into chapters are awesome. It’s like a book, but it’s online, so you know it’s about as up to date as it gets. Plus, when a website like DigitalMarketer.com are giving out ultimate guides on THEIR topic, it’s probably not a bad place to start.
This is especially a good place to start when you’re trying to provide a broad overview of digital marketing to someone who’s maybe been playing at it, new to it, or simply hasn’t previously had an education in the subject. Hey we’re all students of the science and art of digital marketing! Continue reading “The Ultimate Guide to Digital Marketing by Digital Marketer”
So content marketing has been around for a little while, and sayings like “Content is King” have become pretty commonplace without any real regard for the changing reasons behind that saying. Although true, an understanding of the multi-faceted purposes behind content marketing is key for anyone seeking to grow their online or offline business utilising this powerful strategy and it’s many tactics.