Tag: Keywords

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Improving a Post That’s Already Ranking in Google

Ok, so you want to rank for a targeted keyword, but in reality you’ll end up ranking for more than the keyword you targeted. There’s therefore an opportunity.

Identifying the keywords that you rank for (even if it’s way down the ranking) allows you to put together a list of words that you can then emphasise, or weave into the post (if they’re not already there). This is an optimisation technique discussed by Dom at Human Proof Designs. Continue reading “Improving a Post That’s Already Ranking in Google”

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Creating Amazon 2-Step Storefront URL With 1 Product

There’s plenty of talk about 2-step URLs and as soon as a new one arrives, the old one’s go out of date. Some of the most popular tutorials only take you so far, leaving you with the question “How do I make it so only 1 Product displays on the page I’m sending the customer to?”

There are answers out there in various forms, but I’m pulling it together right here, right now… Continue reading “Creating Amazon 2-Step Storefront URL With 1 Product”

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How to check if Claim Codes have been used on an Amazon Promotion

It’s important to know when a claim code has or hasn’t been used when you’re trying to track a launch or giveaway campaign on Facebook or any other social media channel.

Jumpsend has a cool feature which shows you when the claim code was requested, and then also shows you if and when that code is used. From historical performance, it’s easy to see a 100% claim rate is unrealistic. For every 100 codes, performance can vary from 10-50% of those claim codes that are requested, not actually being used. Continue reading “How to check if Claim Codes have been used on an Amazon Promotion”

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Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)

So the theory goes that with increased sales velocity on Amazon comes improved position on the page….And with improved position on the page comes increased sales velocity.

There’s definitely a cause-effect argument to be made in either direction. It’s likely this will be unique based on the market, and the page positions we’re talking about. i.e. bottom of page vs top of page positioning.

Regardless, promotions keep stock moving. Stock that moves builds momentum. Cost effective promotions however are key to being able to even consider this as a strategy, therefore here are a few ways we’re working with. Continue reading “Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)”

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Amazon Search Keyword Research

So you’ve tackled reverse ASIN, you’ve taken a look at Google Keyword Planner, maybe even splashed out on another keyword tool or subscribed to Helium 10. You’ve got a million keywords, some look completely irrelevant, some you haven’t got a clue on relevance, and you’ve got some indication of search volume. What the hell next?

Well, this is where we probably need to qualify what you’re actually trying to achieve with keyword research. Again, it might seem obvious, but maybe a little overlooked. Continue reading “Amazon Search Keyword Research”