Marketing is attempting to increase the perceived value of the product in the customers eyes whilst increasing the number of eyes that value the product that see it… More eyes + High Perceived Value = Increased Traffic + Increased Conversions = More Sales Continue reading “Marketing Objectives of an Amazon FBA Business”
Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]
Launching products on Amazon is a topic that will get debated over and over again. Fundamentally, there’s an algorithm, and that algorithm reacts to signals. People buying your product, even at a discount, is a signal. And hey, it’s not like “promotional launch offers” are a new concept to the retail industry as a whole! It’s practically standard operating procedure!
But, cut the debate for a second. The reason why so much debate goes on is primarily because people are in search of “The perfect solution” which basically costs no money or effort and gives you the best results. Yeah…. that sounds realistic. So instead, we focus on all the negatives, search for proof, debate back and forth about the ONE rationalisation that proves your own world view. This is 100% natural human behaviour.
I am a fan of discount launches (get that out of the way), however, I am not blind to the negative side effects that we’ve felt as a result of pursuing that strategy and that’s what this post is about. Continue reading “Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]”
How to set up an Amazon Promotion using AMZ Coupon Server
As with all product launch or keyword ranking methods there are specific actions and steps that are required to achieve the end goal of an increase in rank. Beyond the technical steps, there are also the principles and nuances that move you from taking action, to taking action correctly and effectively.
This article provides the step by step actions required to setup a promotion and distribute single use coupon codes through AMZ Coupon Server, a WordPress Plugin for your very own website. Continue reading “How to set up an Amazon Promotion using AMZ Coupon Server”
Amazon OneLink not working with WooCommerce
Amazon OneLink is a method by which you can get your customers redirected to their local marketplace when they click on your affiliate link. That means their chance of converting has just massively increased.
This is seriously useful in making your website internationally relevant AND reap the affiliate rewards. However, there’s a problem… Continue reading “Amazon OneLink not working with WooCommerce”
Creating Amazon 2-Step Storefront URL With 1 Product
There’s plenty of talk about 2-step URLs and as soon as a new one arrives, the old one’s go out of date. Some of the most popular tutorials only take you so far, leaving you with the question “How do I make it so only 1 Product displays on the page I’m sending the customer to?”
There are answers out there in various forms, but I’m pulling it together right here, right now… Continue reading “Creating Amazon 2-Step Storefront URL With 1 Product”
How to check if Claim Codes have been used on an Amazon Promotion
It’s important to know when a claim code has or hasn’t been used when you’re trying to track a launch or giveaway campaign on Facebook or any other social media channel.
Jumpsend has a cool feature which shows you when the claim code was requested, and then also shows you if and when that code is used. From historical performance, it’s easy to see a 100% claim rate is unrealistic. For every 100 codes, performance can vary from 10-50% of those claim codes that are requested, not actually being used. Continue reading “How to check if Claim Codes have been used on an Amazon Promotion”
Setting up an Amazon Listing: Checklist
It can sound generic and boring, and the same advice gets spewed out all over the web on a weekly basis, so why write our own checklist?
There are multiple mechanics that go beyond the standard; write a title, write your bullet points as benefits, write your description, put your keywords in the back end. Of course you do those things, but there are some basic mechanics not to miss. Continue reading “Setting up an Amazon Listing: Checklist”
Expanding to New Marketplaces With Amazon Brand Registry
Amazon Brand Registry 2.0 has represented a crackdown on those unscrupulous bottom feeders who frankly have no ethical boundaries. So I’m a fan of the idea that Amazon are taking responsibility for shoring up this experience. Hey, at the end of the day it was a risk to their business model, “Amazon” could have become synonymous for “fake crap”.
So don’t kid yourself if you have an Amazon seller account, they didn’t do it for you!
All that being said, there are some complexities that come with Brand Registry (this may well have been the case for 1.0) but recent experiences with 2.0 have prompted me to record the outcome (well actually we’re in the middle of it).
As a reminder those Brand Registry Benefits include:
- Access to Enhanced Brand Content for Listings
- Ability to Create an Amazon Storefront
- Brand Protection (the Amazon sort)
Continue reading “Expanding to New Marketplaces With Amazon Brand Registry”
Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)
So the theory goes that with increased sales velocity on Amazon comes improved position on the page….And with improved position on the page comes increased sales velocity.
There’s definitely a cause-effect argument to be made in either direction. It’s likely this will be unique based on the market, and the page positions we’re talking about. i.e. bottom of page vs top of page positioning.
Regardless, promotions keep stock moving. Stock that moves builds momentum. Cost effective promotions however are key to being able to even consider this as a strategy, therefore here are a few ways we’re working with. Continue reading “Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)”
Amazon Search Keyword Research
So you’ve tackled reverse ASIN, you’ve taken a look at Google Keyword Planner, maybe even splashed out on another keyword tool or subscribed to Helium 10. You’ve got a million keywords, some look completely irrelevant, some you haven’t got a clue on relevance, and you’ve got some indication of search volume. What the hell next?
Well, this is where we probably need to qualify what you’re actually trying to achieve with keyword research. Again, it might seem obvious, but maybe a little overlooked. Continue reading “Amazon Search Keyword Research”