The Principle at the Centre of our Brand Innovation
Brand Registry from Amazon can provide a false sense of security. The thought that now you’re brand registered, you’re safe from unscrupulous scumbags jumping on your listing and “Selling” your products…
Greg Mercer laid out a bit of a strategy for getting the unscrupulous leaches off your listings, and we’ve had some recent experience in using these strategies. Here’s what we did and some templates. Continue reading “Getting Hijackers off an Amazon Listing”
There’s plenty of talk about 2-step URLs and as soon as a new one arrives, the old one’s go out of date. Some of the most popular tutorials only take you so far, leaving you with the question “How do I make it so only 1 Product displays on the page I’m sending the customer to?”
There are answers out there in various forms, but I’m pulling it together right here, right now… Continue reading “Creating Amazon 2-Step Storefront URL With 1 Product”
It can sound generic and boring, and the same advice gets spewed out all over the web on a weekly basis, so why write our own checklist?
There are multiple mechanics that go beyond the standard; write a title, write your bullet points as benefits, write your description, put your keywords in the back end. Of course you do those things, but there are some basic mechanics not to miss. Continue reading “Setting up an Amazon Listing: Checklist”
Amazon Brand Registry 2.0 has represented a crackdown on those unscrupulous bottom feeders who frankly have no ethical boundaries. So I’m a fan of the idea that Amazon are taking responsibility for shoring up this experience. Hey, at the end of the day it was a risk to their business model, “Amazon” could have become synonymous for “fake crap”.
So don’t kid yourself if you have an Amazon seller account, they didn’t do it for you!
All that being said, there are some complexities that come with Brand Registry (this may well have been the case for 1.0) but recent experiences with 2.0 have prompted me to record the outcome (well actually we’re in the middle of it).
As a reminder those Brand Registry Benefits include:
Continue reading “Expanding to New Marketplaces With Amazon Brand Registry”
So the theory goes that with increased sales velocity on Amazon comes improved position on the page….And with improved position on the page comes increased sales velocity.
There’s definitely a cause-effect argument to be made in either direction. It’s likely this will be unique based on the market, and the page positions we’re talking about. i.e. bottom of page vs top of page positioning.
Regardless, promotions keep stock moving. Stock that moves builds momentum. Cost effective promotions however are key to being able to even consider this as a strategy, therefore here are a few ways we’re working with. Continue reading “Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)”
Launching products on Amazon.com has been largely about giveaways and Amazon-seller-centric “deal sites”, however, there’s a whole world of “deal site” traffic out there that isn’t on these sites.
The point was originally made on the Startup Bros Website in their article about 5 Dirty Hacks for Amazon Sellers. Here’s what they wrote:
“Promote your VPCs on third-party deals sites. This is a really sweet hack that can get you decent levels of traffic with very little effort. Simply search Google for “submit a deal” and you’ll get a list of 500,000+ websites that all want to showcase your deals. Submit your coupons to 10 of these sites per day (not all of them will take online coupons) and if your deal is eye-catching enough, you should start seeing some steady traffic flowing in.”
Continue reading “Using Deal Sites to Drive Traffic to Amazon Listings”
This sounds like a question which should have a straight forward answer, in a very short space of time…initially.
Then you let the implications of the question set in and the complexities of the potential answers start to sink in.
Continue reading “Which stage in the Marketing Funnel are Amazon shoppers?”