The Principle at the Centre of our Brand Innovation
Different from subscribe popups, call to action popups are all about redirection.
Funnily enough, many email subscribe popups don’t offer this decreased functionality. So here’s our selection of plugins for call to action popup. Continue reading “Call To Action Popups For WordPress”
Launching products on Amazon is a topic that will get debated over and over again. Fundamentally, there’s an algorithm, and that algorithm reacts to signals. People buying your product, even at a discount, is a signal. And hey, it’s not like “promotional launch offers” are a new concept to the retail industry as a whole! It’s practically standard operating procedure!
But, cut the debate for a second. The reason why so much debate goes on is primarily because people are in search of “The perfect solution” which basically costs no money or effort and gives you the best results. Yeah…. that sounds realistic. So instead, we focus on all the negatives, search for proof, debate back and forth about the ONE rationalisation that proves your own world view. This is 100% natural human behaviour.
I am a fan of discount launches (get that out of the way), however, I am not blind to the negative side effects that we’ve felt as a result of pursuing that strategy and that’s what this post is about. Continue reading “Negative Side Effects of Deep Discount Launches [SCUM-SUCKING Hijackers]”
As with all product launch or keyword ranking methods there are specific actions and steps that are required to achieve the end goal of an increase in rank. Beyond the technical steps, there are also the principles and nuances that move you from taking action, to taking action correctly and effectively.
This article provides the step by step actions required to setup a promotion and distribute single use coupon codes through AMZ Coupon Server, a WordPress Plugin for your very own website. Continue reading “How to set up an Amazon Promotion using AMZ Coupon Server”
The AMZ Coupon Server plugin helps deliver unique coupon codes to customers whilst capturing email addresses. A simple function, but setup and styling can be a little challenging, therefore it deserves a guide and the solutions we found useful.
The guide will cover styling the landing pages, ensuring the AMZ Coupon Server is sending emails from your WordPress site and a couple of other noteworthy items. Continue reading “AMZ Coupon Server Setup Guide”
It’s important to know when a claim code has or hasn’t been used when you’re trying to track a launch or giveaway campaign on Facebook or any other social media channel.
Jumpsend has a cool feature which shows you when the claim code was requested, and then also shows you if and when that code is used. From historical performance, it’s easy to see a 100% claim rate is unrealistic. For every 100 codes, performance can vary from 10-50% of those claim codes that are requested, not actually being used. Continue reading “How to check if Claim Codes have been used on an Amazon Promotion”
So the theory goes that with increased sales velocity on Amazon comes improved position on the page….And with improved position on the page comes increased sales velocity.
There’s definitely a cause-effect argument to be made in either direction. It’s likely this will be unique based on the market, and the page positions we’re talking about. i.e. bottom of page vs top of page positioning.
Regardless, promotions keep stock moving. Stock that moves builds momentum. Cost effective promotions however are key to being able to even consider this as a strategy, therefore here are a few ways we’re working with. Continue reading “Ways we’re increasing sales velocity on Amazon without launch platforms (and getting side benefits)”
Launching products on Amazon.com has been largely about giveaways and Amazon-seller-centric “deal sites”, however, there’s a whole world of “deal site” traffic out there that isn’t on these sites.
The point was originally made on the Startup Bros Website in their article about 5 Dirty Hacks for Amazon Sellers. Here’s what they wrote:
“Promote your VPCs on third-party deals sites. This is a really sweet hack that can get you decent levels of traffic with very little effort. Simply search Google for “submit a deal” and you’ll get a list of 500,000+ websites that all want to showcase your deals. Submit your coupons to 10 of these sites per day (not all of them will take online coupons) and if your deal is eye-catching enough, you should start seeing some steady traffic flowing in.”
Continue reading “Using Deal Sites to Drive Traffic to Amazon Listings”