Here’s a list of books we’re reading in 2019 in pursuit of infinite hourly rate business growth. Continue reading “Books in the 2019 reading list for eCommerce Entrepreneurship”
Purple Cow: The takeaways and insights
The purple cow is a book written by Seth Goden about the death of a mechanism to win business (advertising) and the birth of a new way to win at business (the Purple Cow concept)
Being remarkable – what does it mean?
A key takeaway revolves around the concept that a singular action from a business can be remarkable enough to “be remarked” or “make news” even if by word of mouth – yet the art and science of being a remarkable business takes much more. Continue reading “Purple Cow: The takeaways and insights”
This is a huge subject, so will have a number of chapters.
The benefits may appear clear, but a strong “Why” is always required in every marketing effort, so I’ll lay them out to be completely explicit.