User generated video content is massively powerful in eCommerce, so a system for generating it is essential. This could be seen as the reserve of the “influencer” but in reality, well placed video content that can be served again and again as part of the marketing funnel is likely to be more powerful than a few “flash-in-the-pan” video posts from some micro-influencers.
So I’ve put together a list of platforms, websites and methods we can use to systematically get video content flowing.
I’ll also touch on using that video content. It’s not just Social Ads, Social Posts and product pages on your website that can benefit. With Amazon increasingly moving towards allowing the use of video in listings, this will soon be a competitive differentiator. So the ability to syndicate video to Amazon will be a key selling point for the platforms, websites and methods listed with that capability. Continue reading “Getting Video Content For Your Products”