The Principle at the Centre of our Brand Innovation
So we recently published an article on the membership site business model, providing insight into how this model can move you towards the “infinite hourly rate” (IHR).
Here’s the article if you missed it
We’ll be taking on the challenges in building a membership site one-by-one, and documenting the process along the way.
Right now we’re in the planning phase so that’s what will be covered off first. Continue reading “Case study: Steps to build a membership site from scratch”
IHR Innovation Group is focused on creating businesses that have the potential to generate revenue at a high rate of revenue per effort or revenue per input hour.
This could sound a lot like a generic aim – but it really isn’t. This doesn’t mean the generation of high levels of revenue alone, the measure of input effort is the key.
Here’s our first example of business models that deliver on this aim in this short series of articles.
Developing a website and set of web assets which generate traffic alone doesn’t deliver IHR. Turning this into a membership offering can deliver IHR. Continue reading “Business Models for Real Infinite Hourly Rates – Pt 1: Membership Sites”